Slice of the Pie Marketing

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Industries We Serve

Strategic marketing for home services and DTC brands across Salem, Oregon — and the U.S. Built for $5K–$50K/mo ad budgets ready to scale.

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Home Services

Local lead generation built for trades and home pros. Google Ads + Local SEO + on-call CRM that turns clicks into booked jobs.

Plumbing

From burst pipes to bathroom remodels — we get your phone ringing 24/7.

  • Google Ads for emergency calls
  • Local SEO ranking in Salem + Keizer
  • Call tracking + lead attribution

HVAC

Heating and cooling leads when temperatures swing — and tune-up campaigns in shoulder seasons.

  • Seasonal ad calendar
  • Service area pages per zip code
  • Maintenance plan funnel

Roofing

Replacement and storm-damage leads with insurance-friendly landing pages.

  • Google + Meta ads
  • Post-storm geo-targeting
  • Free inspection lead magnet

Electrical

Panel upgrades, EV chargers, whole-home rewires — premium leads only.

  • High-ticket job targeting
  • Permit + code expertise positioning
  • Quote request form optimization

Landscaping

From weekly mowing to full design-build installs — seasonal and one-time.

  • Spring/fall surge campaigns
  • Before/after social ads
  • Recurring service upsells

Pest Control

Emergency callouts + recurring quarterly contracts to grow LTV.

  • Same-day Google Ads
  • Annual contract conversion
  • Multi-location franchise support

Don’t see your trade?

We work with garage door pros, painters, fencing contractors, deck builders, and more. If you generate $5K+/mo in revenue from local services — let’s talk.

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DTC + E-commerce

Performance creative + paid acquisition + retention for brands doing $50K-$5M/yr. We’ve worked with the names you know.

CPG + Food

Liquid Death, Chomps, TRUFF — we know what scales in the grocery aisle and online.

  • Amazon + Shopify acquisition
  • Sampling program funnels
  • UGC creative pipeline

Apparel + Accessories

Drop strategies, evergreen catalog sales, and lifecycle marketing that builds the wardrobe.

  • Meta + TikTok creative tests
  • Klaviyo flow architecture
  • Loyalty + post-purchase

Beauty + Personal Care

From clean beauty to grooming kits — we lift AOV with bundling and replenishment.

  • Subscription funnel design
  • Influencer creative briefs
  • Review & social proof systems

Supplements + Wellness

Compliant ads + LTV-focused customer journey for high-CAC categories.

  • Compliance-safe creative
  • Klaviyo onboarding flows
  • Replenishment automation

Golf + Outdoor

Sunday Golf, Pins & Aces — niche audiences love specific creative. We get it.

  • Course + community targeting
  • UGC video at scale
  • Affiliate + ambassador programs

Auto Care + Detailing

Chemical Guys taught us how to sell to enthusiasts. We bring that playbook everywhere.

  • Enthusiast creative angles
  • YouTube long-form funnels
  • Tutorial-led acquisition

Ready to Grow Your Slice?

90-day ROAS improvement guarantee. If we don’t move the needle, we work free until we do.

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