Want to dominate Google’s local pack + organic results in Salem, Oregon? Here’s a 30-item checklist covering everything from Google Business Profile to citations to content.
Google Business Profile (GBP)
- Claim + verify your GBP at your Salem address
- Set primary category as specific as possible (“Plumber” not “Contractor”)
- Add 5+ secondary categories
- Service areas: Salem + Keizer + Woodburn + Stayton + Silverton + Independence + Monmouth + Portland metro
- Service list with descriptions (20+ items)
- 30+ photos (interior, exterior, team, work, results)
- Hours including holiday hours
- Q&A pre-populated
- Google Posts weekly
- Respond to every review (including 5-stars)
NAP citations
- NAP identical across GBP, Yelp, Facebook, BBB, Bing, Apple Maps
- Industry directories (Angi, HomeAdvisor, Houzz, Avvo, etc.)
- Local Salem citations (Chamber of Commerce, BBB Oregon)
- Data aggregators (Yellow Pages, Manta, Cylex)
On-site SEO
- LocalBusiness schema with NAP + geo + areaServed
- Service-area pages for each city
- Salem in title tags + H1s + meta descriptions
- Internal links between service pages
- FAQ schema on FAQ sections
- Author schema on blog posts
Reviews + reputation
- Automated post-job review request (SMS + email)
- Target 5+ Google reviews per month
- Reply to every review within 24 hours
- Yelp, Facebook, Angi reviews secondary
Content
- Weekly blog posts targeting Salem + service keywords
- Case studies featuring local clients
- FAQ pages covering top objections
- Salem-area + neighborhood landmark mentions in copy
Backlinks
- Local sponsorships (sports teams, school events)
- Salem Chamber of Commerce membership listing
Do all 30. Expect movement within 90 days, real rankings within 6-9 months.