Most Shopify product detail pages convert at 1-3%. The best convert at 5-10%. Here are 25 things to audit on your PDP this week.
Above the fold
- Product image visible without scrolling
- Product name + price + rating + count visible above fold
- Add to cart button is the most visually dominant element
- Trust microcopy near ATC (free shipping, returns, secure checkout)
- Express checkout buttons above main ATC (Apple Pay, Shop Pay, Google Pay)
Image gallery
- 5+ images minimum (pack shot, in-use, scale reference, detail, UGC)
- Looping product video clip (15-30s, muted by default)
- Mobile: swipeable gallery with dots indicator
Reviews
- Star rating + count visible above fold
- Full reviews below buy box
- Filter/sort by attribute (skin type, size, etc.)
- Photo reviews highlighted
- Verified buyer badges
Variant selection
- Swatches visible inline (NOT hidden in dropdowns)
- Subscription toggle if applicable, with savings called out
Description format
- Scannable bullets, not paragraph wall
- Outcome-led headlines (“Locks in 12-hour hydration”)
- Ingredients/specs in accordion or tab
Cross-sell + cart
- “Frequently bought together” below buy box, not above
- Free-shipping progress bar in cart drawer
- One cart upsell (not a carousel)
Mobile-specific
- Sticky add-to-cart bar on mobile
- Variant selector stays visible on scroll
- Tap targets ≥44px
- Express checkout above main ATC
Fix even 10 of these and most stores see 1-3% absolute conversion lift. That’s a 30-100% relative improvement on top-of-funnel ad spend ROI.